lead with your best

content led pr creates media assets to get your message heard

Motuihe Group is bringing a fresh approach to your communications with our Content Led PR strategy. Giving your business access to our award winning story tellers and broadcast quality production house will create a unique point of difference in a very crowded market.

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the media aren't just printing stories, so why are you?

We are consuming hours of video and audio content every day yet most press releases being sent out are a long page of text and occasionally a couple of photos attached. Newspapers are moving on, so should your communications.

Our Content Led strategy creates bespoke and engaging content to remove the obstacles that are currently holding back your business whilst creating opportunities to engage with a wider audience and leverage media opportunities.

It is important to us that we take the time to get to know your business and its community so we can find the stories that best reflect your organisations values and vision. We engage with our ears.

Newsrooms are increasingly under resourced so making their job easier is a quick way to get your story the attention it deserves. We always send our clients to interviews and appearances with broadcast quality b-roll footage that enhances their message and provides engaging visuals for the audience.

so what is content led pr?

newsroom b-roll

The competitiveness of the media landscape mean newsrooms are looking for more than just stock photos and talking heads. Providing newsrooms and producers with prepared b-roll will allow you to better control the narrative.

respectful story telling

It is important to us to get to know your business and its people so we can create engaging content that best represents your organisations values and respects its community.

media engagement

The news cycle is perilously short these days and engaging can be daunting for the inexperienced. We can help you package your story in a way that makes journalists want to engage and provide you with the training to be successful. 

a podcast to help your customers

Podcasting is the perfect platform to engage with your existing customers and also grow new business. Podcasts allow new and existing customers alike to engage with your message when it suits them.

Campaign management

We have experience running campaigns for all levels of public office. From advice to full service campaign management, we can give you all the help you need to get elected.

government engagement

There is a lot of competition for the attention of high level decision makers in central and local government and agencies. We have experience creating short informative videos that communicates your message while respecting the limited time availability of your audience.


You have made your way to the end of our homepage, hopefully that means you are interested in finding out how we can help your business. Lets chat further over a coffee and we can get to know your business and your challenges. If your needs are more pressing and you just want to get started, like last week, whist we don't have a time machine we have the capacity to get sh*t done now.

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Hamish Coleman-Ross

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